Ask ChatGPT or Claude who to call in your category. They give one short answer instead of 10 blue links. A business is either in it or it is not. Getting ranked by AI is the work of being that answer: recommended by ChatGPT and Claude, named by Gemini and Perplexity and cited in Google AI Overviews. The trade calls it AI SEO, answer engine optimization (AEO) or generative engine optimization (GEO). It is working: ChatGPT already recommends our clients by name. It recommends us too.
Different trades, one method: a site AI can read, content that answers first and a business that is well spoken of elsewhere. The same work goes into every site we build. Claude, Gemini and Google’s AI read the same signals.
That is why getting ranked by AI is structured SEO plus reputation plus measurement, not a magic tag. And why we will never sell you an “llms.txt file” or a schema snippet as an AI ranking trick. The evidence says they are not.
AI answers change run to run. Ask the same question 10 times and you get different lists. Anyone showing you a single screenshot as your “AI ranking” is decorating, not measuring. We track a panel of 20 to 50 real buyer questions for your business (“best in Toronto,” “near me,” “who should I call”), repeated multiple times per cycle across engines and we report your share of voice with its variance, trending month over month. You will know the number is real because we show you how noisy it is.
These are inputs, not outcomes. They are the parts we control and can show you on this site: a clean accessibility tree, structured data on every page and copy that lives in crawlable HTML rather than inside images or animation. Notice what is not here: a screenshot of ToAi ranking first in ChatGPT. That number moves every run, so we report share of voice with its variance instead.
And here is the outcome: ChatGPT now recommends the businesses above by name, our own included.
Getting ranked by AI is a multiplier on a working foundation. If your website cannot rank and your Google profile is empty, that comes first and the audit will say so. If your foundation is solid, AI search is where position is still open: few Toronto competitors measure it and the engines reward early, well-structured presence. Either way, the audit tells you which case you are in before you commit.
Included with any audit: crawler access, citability and where you stand today.
Readiness fixes, a presence sprint and 3 monthly share-of-voice reports. Planned before we start.
AI share-of-voice tracking ships inside our select SEO program: capped at 5 active clients and only on sites we built.
Answer engine optimization (AEO), also called AI SEO or getting ranked by AI, is the practice of making a business the answer that AI assistants (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) give when customers ask for recommendations. It works on three layers: a technically sound, crawlable website with answer-shaped content; a consistent reputation footprint across reviews, directories and local press, which AI engines cross-reference; and honest measurement, because AI answers vary between runs and credible tracking means repeated prompt panels reporting share of voice over time, not one-off screenshots. For Toronto businesses, AEO is currently a low-competition complement to SEO rather than a replacement for it.
Answer engine optimization: making your business the answer AI assistants give. The practice combines technical SEO, content structure, reputation building and AI-specific measurement.
It is SEO’s next layer: same foundation, new surfaces, new measurement. That is why we sell it with SEO, not instead of it.
No and nobody honestly can. AI answers vary run to run. We measure share of voice across repeated runs and grow it. That is a real, trackable number.
Yes and so does everything written about you elsewhere: reviews, directories, local articles. AI engines cross-check. Our work covers both, starting from a site built to be read.