Short answers to the questions businesses ask us before a build: what design does for search, what custom changes and how long it takes. One new answer each week.
Design decides 3 things Google measures: speed, phone behaviour and how much of the page it can read.
A builder suits a brochure. A custom build suits a site that has to win customers. 4 questions settle it.
A template takes 1 to 2 weeks. A custom site usually takes 6 to 12. The biggest delay is rarely the build.