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Does Website Design Affect Google Rankings?

Yes. Design does not rank a page on its own, but it decides 3 things Google measures: how fast the page loads, how it behaves on a phone and how much of the content Google can read. A site can look expensive and fail all 3.

What Google measures

Google publishes 3 Core Web Vitals and the score that counts as good for each:

Google also indexes the phone version of a page first. If the phone layout hides content or loads slowly, that is the version being ranked.

Where design helps

Where design does not help

Design will not outrank a more relevant page. Google states that relevance comes first and that page experience decides between pages of similar quality. Links from other sites still carry weight that design cannot replace.

The trade most sites make

Sites built around film and 3D usually pay for the look with speed. They do not have to. Our builds are hand coded so a page can carry film and still score 95+ on Google PageSpeed, with every word in crawlable HTML.

Check your own site in 5 minutes

  1. Measure it. Run the page through Google PageSpeed Insights and read the Mobile tab.
  2. Read the source. Open the page source and search for your main headline. If it is not in the HTML, Google may not see it.
  3. Search it. Search your service and your city on a phone and open your page from the results.

If your site looks right and still does not rank, send us the address. We reply with a written plan.

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